The new BMW 1 series as instrument, the BMW plant Regensburg as stage - this is the first music (industrial) film of the BMW Group. A collaboration of the BMW Group, Gomma Records (Jonas Imbery), Bureau Mirko Borsche (Mirko Borsche) and The Brainstormclub. The soundtrack was exclusively generated out of the noises of the new BMW 1 series car.
Awards: winner red dot design award 2011 // Silver at the London International Awards 2011.
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