BMW S 1000 RR – Table Trick
Created, directed and produced by THE BRAINSTORMCLUB in cooperation with the agency SERVICEPLAN, this viral campaign was shot at home in Munich for BMW MOTORRAD DEUTSCHLAND. Within three weeks the clip has reached over 3.2 million views on YOUTUBE and counting. Hundreds of blogs and homepages have discussed the clip. A variety of TV shows throughout Europe and the US have tried this trick for real. This was the most successful clip BMW has ever produced for the web.
The viral won numerous awards, such as Bronze at the „Cannes Lions“ 2010, Silver at „Die Klappe“ 2010, Bronze at Spotlight Award“ 2010, Winner at „Cresta Awards“ 2010, Finalist at the „New York Festvial“ 2010, Gold at the Effie Award 2011.