Commissioned by McCann Erickson Munich, we produced and co-created a series of three challenge online films for Sony EricssonXPERIA. Shot in Istanbul, we shot a music video with the mobile phones for the great band BON MOD. The challenge was that the Band had to film themselves with the phones while performing the song. A second "preparation film" shows how they did it all. Furthermore we shot a challenge riding a bull while filming yourself with the XPERIA phones. Snippets for the films were also aired on television in the CEMMEA countries, for whom this campaign was shot for.
ONE HAND BAND CHALLENGE